IKEA accelerates growth and elevates customer experience through partnership with Tamara

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Conversion

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Order Value

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Millions of customers, eight locations, one BNPL solution

IKEA, the global leader in home furniture design and retail, has more than 500 stores worldwide and recorded USD 46.4 billion in sales during 2021. The Swedish retailer has had a long-standing presence in Saudi Arabia since 1983, and now operates 8 customer meeting points across the Kingdom, including stores, order and collection points and an advanced digital commerce platform attracting over 20 million visitors annually..

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Driving customer acquisition and superior experience

Keeping with its global vision to “create a better everyday life for the many people”, IKEA KSA continues to innovate and adopt emerging technologies. That focus on superior customer experience, acquisition and higher lifetime value brought IKEA together with Tamara – the GCC’s leading provider of Buy Now, Pay Later solutions – to unlock immediate growth by introducing new payment options for the millions-strong customer base.

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IKEA and Tamara: A new model for merchant-vendor partnerships

In partnership with Tamara, IKEA now offers its customers the ability to split their payments with no interest and no hidden fees, but the relationship goes even deeper than that.

Together, IKEA and Tamara are ushering in a new merchant-vendor model where the two parties work closely to innovate at each step of the customer journey, driving tangible impact across all growth metrics.

Building on the success of online, customers can use Tamara in-store across all IKEA branches in Saudi Arabia, unlocking the power of BNPL for an even greater user base – all while avoiding delays and queuing through seamless integration to the checkout process.

Tamara’s seamless 3 step checkout process in-store
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How we impacted Ikea

50%

Increase in

Conversion

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18%

Reduction in

Returns/Refunds

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90%

of IKEA customers

through Tamara are

Millennials or Gen Z

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40%

Increase in Average

Order Value

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105+

Locations across Saudi Arabia

where customers used Tamara

to buy from IKEA

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Tamara FZE, WeWork, Level 9, The Offices 4, One Central, DWTC Dubai, United Arab Emirates
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Tamara is available in Saudi Arabia, the United Arab Emirates, and Kuwait.

Tamara is available in Saudi Arabia, the United Arab Emirates, and Kuwait.

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