Driving Childrensalon’s growth in the UAE

Learn how Tamara enabled seamless expansion and delivered exponential results for Childrensalon.
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From the UK to the UAE

Childrensalon is an award-winning UK-based global retailer specializing in high-end, designer children’s fashion and accessories. With a portfolio of over 240 premium brands, Childrensalon serves customers in more than 170 countries worldwide.

A new launch from the heart of the UAE towards global leadership

With a vision to become the go-to destination for luxury children's wear globally, Childrensalon sought to deepen its presence in the UAE, a region with a young, tech-savvy population, known for high demand for quality products, premium brands and increasing inclination towards ecommerce shopping.

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THE CHALLENGE

Establishing trust and driving adoption in a new market

Children Salon needed to build credibility, reach high-intent shoppers and reduce friction at checkout.
CAMPAIGN OBJECTIVE

Expansion and building trust in the UAE Market

Support the brand’s expansion across KSA and GCC.
Facilitating a smooth and flexible shopping experience with a trusted, localized payment partner.
Encouraging customers to increase spend and average order value.
Reduce reliance on cash on delivery and minimise claims.
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THE SOLUTION

Tamara’s powerful marketing solutions

A full-funnel strategy combining targeted ads, exclusive offers, and prime in-app visibility, helped Childrensalon increase brand exposure, convert browsers into shoppers and boost AOV.
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The partnership delivered significant, measurable outcomes

Note: These statistics are based on a comparison between the periods before and during Tamara Ads activation.

 A growth partnership rooted in trust

Tamara begins every partnership as one team, bringing deep understanding and delivering attentive, ongoing, and tailored support throughout the journey.
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“We've really enjoyed working with the Tamara team. From the beginning, the team demonstrated a deep understanding of our industry and target audience. They treated our business as if it were their own and were genuinely invested in our success. The convenience, clarity, and support provided were outstanding. Thank you, Tamara, for making this possible!”
Lubna Al Sultan
Regional Operations Manager Middle East - Childrensalon

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