The first Saudi unicorn in fintech

Tamara is the leading shopping and payments platform in the region, empowering people to own their dreams — their way.

What started as a “Buy Now Pay Later” service, has grown into a full financial lifestyle platform. We support people’s daily lives by offering a fair, transparent, and Sharia-compliant payment experience, with no late fees.

We partner with businesses of every size — from local startups to global brands — to boost customer loyalty and drive growth through a frictionless payment journey.

Millions of users across Saudi Arabia, the UAE, Bahrain, and Kuwait trust Tamara to pay their way at SHEIN, IKEA, Farfetch, Jarir, Noon, and hundreds more.

Tamara is backed by Sanabil Investments, a wholly owned company of the Public Investment Fund, as well as the Saudi National Bank, Checkout.com, Coatue, Shorooq Partners, Endeavor, and others.