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About us
Making payments
easier than ever
Tamara is the leading fintech platform to shop, pay and bank in Saudi Arabia and the wider GCC region, and Saudi’s first fintech unicorn. Tamara’s mission is to empower people in their daily lives and revolutionize how they shop, pay, and bank. Tamara serves millions of users in KSA, UAE, and Kuwait, and partners with leading global and regional brands such as SHEIN, Jarir, noon, IKEA, eXtra, and Farfetch as well as thousands of SMEs. Tamara is backed by Sanabil Investments, SNB Capital, Checkout.com, amongst others.
Our operating
principles
Highly aligned but loosely coupled
We stay aligned to one strategy and goal. We have faith in others’ abilities and knowledge, knowing we’ll each make the right decisions in our areas of expertise.
Opinions matter
It’s always a good time to speak up. If there’s a great idea or suggestion, we want to hear it!
Launch early, then iterate
The best products are shaped by their customers. We launch early with minimal features, let our customers tell us what they need, and make it happen. To us, there’s no room for unwanted features.
We turn the good into great
We set ourselves apart by always striving to be the best. We aspire to turn the good into great - and that’s what makes us unique.
Think big, start small
We plan for all possible futures, exploring emerging contexts and trends to come up with big ideas that transform the conventional way of doing things. When it’s time to execute, we break our ideas down into smaller parts for testing and validation.
One door vs. two door decisions
We classify decisions into two categories: decisions which are consequential and irreversible or nearly irreversible, which must be made methodically, carefully, slowly, with great deliberation and consultation; and decisions which are easily reversible and can be rolled back with minimal impact, which must be made quickly by high judgment individuals or small groups.
The job is never done
There will always be room to innovate and come up with better products and solutions. We're always questioning, always curious, always challenging ourselves. We seek excellence in everything we do. False feelings of success breed complacency, and complacency breeds failure.
Resources are finite
We strategically sort out priorities and dedicate resources to where it will have the highest impact.
Dive deep
We use data, market intelligence, testing and research to gain insight. Intuition is always a good place to start, as long as it is always backed by facts.
We are here to empower our communities
We’re here to provide everyone with unique products that address their needs and help them achieve financial freedom; that belief is at the heart of everything we do.
We represent a united front at all time
We may have differences in opinion - that's natural and healthy. Once we have our discussions and make a decision, we all get behind it.
