Tamara, Saudi FinTech Leader, partners with Amazon Payment Services to expand Seamless BNPL Across UAE and Saudi Arabia

RIYADH, Saudi Arabia$ – July 10, 2025 – Tamara, the leading Buy Now, Pay Later (BNPL) platform and first FinTech unicorn in Saudi Arabia and the wider GCC, today proudly announced its strategic partnership with Amazon Payment Services, a prominent online payment processing service in the Middle East and North Africa. This collaboration is set to revolutionize payment experiences, enabling businesses across the United Arab Emirates and Saudi Arabia to offer customers Tamara’s seamless and Sharia-compliant BNPL solutions.

At Tamara, our mission is to help people make their dreams come true by building the most customer-centric financial super-app on earth. This partnership with Amazon Payment Services is a pivotal step in that journey, directly addressing the surging regional demand for flexible and transparent payment methods. By integrating our solutions, we are empowering millions of shoppers to manage their purchases conveniently, while driving significant growth for thousands of businesses.

Tamara’s flexible payment solutions are designed to unlock new possibilities across vital sectors including e-commerce, airlines, healthcare, insurance, education, fashion, and lifestyle. Our Sharia-compliant BNPL options allow customers to effortlessly split their payments into four equal, interest-free installments. For merchants, this translates into higher sales, significantly reduced cart abandonment rates, and a boost in average order values, ultimately enhancing the overall customer shopping journey.

Sami Louali, EVP and Chief Revenue Officer at Tamara, commented on this significant milestone: "At Tamara, we are relentlessly focused on delivering a payment experience that truly benefits both businesses and consumers. Our collaboration with Amazon Payment Services dramatically expands our reach across the UAE and Saudi Arabia, directly fueling business growth and providing customers with unparalleled ease and flexibility in their payments. This partnership marks a pivotal moment in our mission to meet the evolving needs of merchants and their customers, fostering loyalty and accelerating sales growth across the region."

The increasing consumer preference for flexible payment options in the UAE and Saudi Arabia has been a core driver for this collaboration. Shoppers in the Kingdom have rapidly adopted BNPL, seeking to spread their payments over time. Tamara’s transparent and user-friendly Sharia-compliant solutions resonate deeply with local values, while UAE customers benefit from flexible payment options free of late fees, encouraging higher-value purchases.

This strategic integration into the Amazon Payment Services portfolio significantly expands the array of accessible payment choices available. Amazon Payment Services already offers various BNPL and credit card installment options through partnerships with over 25 leading banks. With Tamara now in the mix, Amazon Payment Services can serve an even broader segment of customers, including those who prefer debit or credit card payments.

This partnership ensures businesses within the Amazon Payment Services network are equipped with cutting-edge tools to deliver a superior payment experience. Through a single, streamlined integration, businesses gain access to a comprehensive suite of payment options, advanced reporting dashboards, and simplified settlement solutions, enabling them to thrive in the rapidly evolving digital payments landscape.

About Tamara

Tamara is the leading fintech platform in Saudi Arabia and the wider GCC region with a mission to help people make their dreams come true by building the most customer-centric financial super-app on earth. The company serves millions of users in the region and partners with leading global and regional brands such as SHEIN, Jarir, noon, IKEA, and Amazon, as well as small and medium businesses.

Tamara is Saudi Arabia’s first fintech unicorn and is backed by Sanabil Investments, a wholly owned company by the Public Investment Fund (PIF), SNB Capital, Checkout.com, amongst others. The company operates from its headquarters in Riyadh, with additional regional and global support offices.

For media queries, please contact:

Fadwa Alhargan (Fadwa.alhargan@Tamara.co)