At Tamara, our mission has always been simple yet powerful: to help people own their dreams.
When Tamara first launched, we introduced ourselves with soft shades of lavender and purple. Those colours carried warmth and trust, as we invited people to experience a new way to pay: with confidence and without compromise. As we are evolving, we realised we needed something more. It became clearer that we needed an identity as bold as the vision we shared with our customers. With this relaunch, Tamara is stepping forward with a bolder identity - an evolution that reflects the people who have shaped us and the future we’re building together.
Hello Lavender!
Lavender remains at the heart of our brand, but now it is more than a colour. It is a symbol of ambition, transformation and momentum. Our new design system reimagines every icon, illustration, and creatives with the same philosophy: to capture stories, possibilities, and the everyday moments of our customers’ lives.
Rooted in Saudi, Growing Beyond
At Tamara, we carry the DNA of its home. From Saudi to the world, a land of vision and transformation, we learned to think boldly and act with purpose. This spirit runs through everything we do. Just as our customers’ dreams grow and evolve, so does Tamara. Every shape and pattern draws inspiration from people, places, and the culture around us.
Evolution, Not a Change
Same Promise, New Look. Yet, this is not a new beginning, it’s an evolution. Every step forward has been shaped by the millions who trusted us with their everyday financial choices. With them, we’ve evolved into something larger: not just a product, but a movement of momentum. From a refreshed website, to an improved app, to a smoother checkout and partner experience; we’ve reimagined the details that matter the most.
Our Principles
At the heart of Tamara’s journey are three guiding principles:
- Trust – earned with every interaction, every transaction, and every commitment kept.
- Simplicity – making life easier, clearer, and more empowering through design and experience.
- Ubiquity – being present wherever our customers need us, seamlessly and reliably.
Iconic by Design
Our new identity, centered around the slogan “Own Your Dream,” is more than a tagline, it’s a belief. A belief that dreams aren’t distant luxuries, but possibilities everyone should have the power to pursue.
Tamara is evolving into an icon-not for us, but for everyone who chooses to take ownership of their future.
This is Momentum
This relaunch is not about what changes -it’s about what continues. This is momentum. A future shaped by ambition, powered by trust, and built on the idea that dreaming is limitless.
To everyone who has been part of our journey: thank you. The best chapters of Tamara’s story are getting started.
This is evolution. This is momentum. This is Tamara.
Own your dream.